Ever felt stuck creating content but getting no traffic?
I’ve been there. You pour hours into writing. You design images. You hit publish. Yet, your blog post gets only 15 views.

You’re not alone. A study by SEMrush found that 63% of marketers struggle to generate traffic. The good news? Tools can help.

The best content marketing tools in 2025 make your work faster, smarter, and more profitable. They handle SEO, planning, design, promotion, and analytics.

I tested dozens of them. Below are the 30 best tools that actually deliver results. Think of this as my personal guide for a friend.

What Are the Best Content Marketing Tools in 2025?

The best content marketing tools in 2025 help you plan, create, and promote content. They save time, boost SEO, and grow traffic. Examples include HubSpot, SEMrush, Ahrefs, Grammarly, BuzzSumo, Canva, and Trello.

Content marketing tools are software that help you manage every stage of content. From brainstorming ideas to publishing and tracking performance.

In 2025, they matter more than ever. AI and automation now power most marketing campaigns. Without tools, you’ll waste time and fall behind competitors.

How Do Content Marketing Tools Help Businesses Grow?

Content marketing tools help businesses grow by saving time, boosting SEO, and increasing traffic.

They solve big pain points:

• No time: Tools automate work.
• Low traffic: Tools improve SEO.
• Poor results: Tools track and optimize campaigns.

A Reddit user wrote:

“SEMrush was a game-changer. I found 10x more keyword opportunities.” source

30 Best Content Marketing Tools for 2025

Let’s dive into the list. Each tool comes with features, pros, cons, use cases, and my insights.

1. HubSpot – Best All-in-One

HubSpot is the best all-in-one content marketing software in 2025, combining CRM, email, and analytics.

Key Features:

• CRM system – Track every lead, customer, and deal.
• Email automation – Personalized campaigns with workflows.
• Landing pages – Capture leads with high-converting templates.
• Analytics dashboard – Monitor performance across campaigns.

Pros:

• Complete suite
• Scalable as you grow
• Strong customer support.

Cons:

• Pricing increases quickly for larger plans, not ideal for hobby bloggers.

Who it’s for:

Startups needing structure, agencies juggling multiple clients, and B2B businesses seeking CRM + marketing automation in one tool.

Deeper Insight:

HubSpot shines when you need all your marketing in one place. Instead of paying for separate email tools, CRMs, and landing page builders, HubSpot combines them under one dashboard. This creates a smooth flow from capturing a lead to nurturing them into a paying customer.

Story:

When I first moved my freelance client emails into HubSpot, I finally stopped losing track of leads. I set up automated follow-ups, and within two weeks, my reply rate doubled. What used to take me hours every week now runs automatically in the background.

Try HubSpot Free →

2. SEMrush – Best for SEO Research

SEMrush is the top SEO research tool in 2025 for keyword tracking and competitor analysis.

Key Features:

• Keyword research – Discover low-competition, high-traffic terms.
• Backlink analysis – See where competitors earn authority.
• SEO audits – Spot and fix site issues.
• Competitor insights – Track competitor traffic and rankings.

Pros:

• Massive SEO database
• Highly detailed reporting
• Trusted by professionals.

Cons:

• Expensive entry-level pricing
• Learning curve for beginners.

Who it’s for:

Bloggers aiming to rank faster, agencies optimizing client sites, and e-commerce stores targeting profitable keywords.

Deeper Insight:

SEMrush gives you a competitive edge. You’re not just guessing what to write you know the keywords, see what’s trending, and can build strategies around proven data. It also offers PPC insights, so you can combine SEO and paid campaigns for maximum reach.

Story:

My blog traffic flatlined until I tried SEMrush. Using the keyword gap tool, I found topics my competitors ranked for that I had missed. I wrote three posts around those gaps, and within a month, one ranked on page one for a 4,000-search/month keyword.

Try SEMrush →

3. Ahrefs – Best for Backlinks

Ahrefs is the best backlink analysis tool in 2025, used by SEO professionals worldwide.

Key Features:

• Site explorer – Check domain strength and backlink profile.
• Keyword explorer – Discover keyword opportunities with accurate volumes.
• Rank tracker – Monitor keyword movements over time.
• Content gap finder – Find what competitors rank for that you don’t.

Pros:

• Unmatched backlink database, reliable metrics, intuitive design.

Cons:

• Higher cost compared to smaller SEO tools.

Who it’s for:

SEO pros, agencies, and advanced bloggers who rely on backlinks for growth.

Deeper Insight:

Backlinks are still one of Google’s top ranking signals. Ahrefs not only shows where your competitors earn backlinks but also uncovers broken links and outreach opportunities. With its keyword explorer, you get precise data to plan your next posts.

Story:

I once ran a backlink analysis on a competitor’s site using Ahrefs. I found they had dozens of links from industry directories. I pitched my content to those same directories, and within a week, I earned 12 backlinks. That one tactic lifted my domain authority and boosted my rankings.

Check Ahrefs →

4. Grammarly – Best Writing Assistant

Grammarly is the easiest tool for error-free content, helping you write clearly in 2025.

Key Features:

• Grammar check – Catch typos instantly.
• Tone detection – Ensure your writing matches your audience.
• Style suggestions – Simplify complex sentences.
• Plagiarism checker (Premium) – Scan for duplicate content.

Pros:

• Free plan available, seamless integrations (Google Docs, Word, browsers).

Cons:

• Premium adds recurring costs, not perfect for industry jargon.

Who it’s for:

• Writers, marketers, students, and professionals who want polished writing without hiring an editor.

Deeper Insight:

Grammarly goes beyond basic spell check. It makes your writing smoother, more persuasive, and audience-appropriate. For content marketing, tone adjustments are gold your copy will feel more human, which boosts trust.

Story:

I nearly sent a client a blog post full of awkward phrases. Grammarly flagged them and suggested cleaner alternatives. I hit send with confidence, and the client praised the article. It felt like I had a second editor working beside me.

Install Grammarly Free →

5. BuzzSumo – Best for Content Ideas

BuzzSumo helps you find trending topics and analyze what content performs best in 2025.

Key Features:

• Content discovery – Search topics by engagement.
• Influencer tracking – Identify industry leaders.
• Trend alerts – Stay ahead of new viral topics.
• Competitor content tracking – See what’s working for others.

Pros:

• Data-driven content insights, excellent for spotting viral trends.

Cons:

• Pricing too steep for individual bloggers.

Who it’s for:

• Content strategists, social media managers, digital marketers.

Deeper Insight:

BuzzSumo eliminates the guesswork in content creation. Instead of writing blind, you know what works, when to post, and who to collaborate with. This means higher engagement, more shares, and better ROI.

Story:

BuzzSumo once alerted me to a rising trend in my niche. I quickly wrote a blog post, optimized it, and shared it on social. Within a week, that single post brought three times my normal weekly traffic. That moment convinced me BuzzSumo is worth every cent.

Try BuzzSumo →

6. Canva – Best Design Tool

Canva is the best design tool for marketers without design skills.

Key Features:

• Templates for social posts, infographics, presentations, ads.
• Drag-and-drop editor makes design fast and simple.
• Brand kits to keep your visuals consistent across platforms.
• Stock library with free photos, icons, and elements.

Pros:

Free plan, easy to learn, works on web and mobile.

Cons:

Limited advanced features compared to Photoshop or Illustrator.

Who it’s for:

Marketers, bloggers, teachers, small business owners, and anyone needing quick visuals.

Deeper Insight:

Canva empowers non-designers. Instead of hiring a designer for every social media post, you can create your own graphics in minutes. This is a game changer for small businesses and solo marketers who need speed.

Story:

I created my first infographic in Canva within 10 minutes. I shared it on LinkedIn, and it received over 500 shares. That one piece of content drove traffic to my blog for months. It proved to me that simple designs can outperform expensive graphics.

Use Canva Free →

7. CoSchedule – Best for Scheduling

CoSchedule is a top tool for marketing calendars and scheduling.

Key Features:

• Content calendar to see campaigns at a glance.
• Task management keeps writers, editors, and designers aligned.
• Social scheduling to publish content across platforms.
• Headline analyzer to improve blog and ad headlines.

Pros:

• Keeps teams aligned, improves planning, integrates with WordPress.

Cons:

• Overkill for individuals or very small teams.

Who it’s for:

Marketing teams, agencies, and content managers handling multiple projects.

Deeper Insight:

CoSchedule replaces spreadsheets and scattered tasks. With a unified calendar, you can see deadlines, posts, and tasks in one view. This reduces stress and avoids missed campaigns.

Story:

At my agency, we constantly missed deadlines. Writers delivered late, and social posts went unscheduled. After adopting CoSchedule, we synced everything. Everyone saw their tasks on one calendar, and we cut missed deadlines to zero.

Get CoSchedule →

8. Trello – Best Free Project Management

Trello is the simplest free project management tool.

Key Features:

• Drag-and-drop boards for tasks and projects.
• Checklists to track progress.
• Collaboration tools for assigning and tagging teammates.
• Integrations with Google Drive, Slack, and more.

Pros:

• Free plan is powerful, easy to use, very visual.

Cons:

• Limited reporting and automation on the free plan.

Who it’s for:

• Freelancers, bloggers, and small businesses managing content.

Deeper Insight:

Trello is like sticky notes on your computer. Its visual workflow makes it easy to track what’s “to-do,” “doing,” and “done.” For content marketing, it’s perfect for organizing blog posts, ideas, or campaigns.

Story:

I use Trello to manage blog outlines and drafts. Each post moves through “idea,” “draft,” “edit,” and “publish” stages. This simple system prevents me from forgetting posts and keeps my process stress-free.

Try Trello Free →

9. WordPress – Best CMS

WordPress is the most popular content management system for blogs.

Key Features:

• Customizable themes for design.
• Plugins for SEO, security, and e-commerce.
• SEO-friendly structure to rank in Google.
• Open-source flexibility with thousands of developers worldwide.

Pros:

• Free to use, massive plugin library, adaptable for blogs or stores.

Cons:

• Needs updates and occasional maintenance, steeper learning curve than drag-and-drop builders.

Who it’s for:

Bloggers, e-commerce stores, and businesses needing full website control.

Deeper Insight:

WordPress powers 40% of websites globally. Its strength is flexibility you can run a simple blog or scale into a full membership site. With plugins like Yoast or WooCommerce, you have unlimited possibilities.

Story:

I built my first blog on WordPress over 10 years ago. That blog grew into a business with thousands of monthly readers. Despite trying other builders, I always return to WordPress because of its flexibility and long-term reliability.

Start with WordPress →

10. Google Analytics – Best Analytics

Google Analytics tracks website performance for free.

Key Features:

• Traffic source reports to see where visitors come from.
• Audience data including location, devices, and behavior.
• Conversions tracking for sales and sign-ups.
• Custom dashboards for deeper insights.

Pros:

• 100% free, robust data, integrates with Google Ads.

Cons:

• GA4 has a steep learning curve for beginners.

Who it’s for:

• Every website owner, bloggers, e-commerce stores, businesses, nonprofits.

Deeper Insight:

Without analytics, you’re flying blind. Google Analytics shows exactly which content drives traffic, what converts, and where users drop off. These insights let you optimize smarter, not harder.

Story:

I’ll never forget my first big traffic spike. I logged into Google Analytics and saw over 1,000 new visitors in a single day. That dashboard became my daily motivation. Even today, I open GA before making any content decision.

Set Up Google Analytics Free →

11. Hootsuite – Best Social Scheduler

Hootsuite helps manage multiple social media accounts in one dashboard.

Key Features:

• Social scheduling for platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Analytics to track engagement, clicks, and growth.
• Monitoring tools to follow mentions, hashtags, and brand conversations.
• Team management for collaboration across accounts.

Pros:

• Handles many platforms at once, trusted by large brands.

Cons:

• Can feel complex, especially for new users.

Who it’s for:

Agencies running multiple client accounts, brands with global presence, and social media managers handling busy schedules.

Deeper Insight:

Hootsuite isn’t just a schedule. It’s a command center for social media. You can post, track, monitor, and respond to comments without switching between apps. That saves hours every week, especially for agencies.

Story:

I once used Hootsuite to preload 50 social posts across four accounts. Instead of scrambling daily, my entire week was automated. That one setup gave me time to focus on engaging with followers instead of just posting.

Try Hootsuite →

12. Buffer – Best Simple Social Tool

Buffer is the most beginner-friendly social media scheduling tool.

Key Features:

• Post scheduling across platforms.
• Analytics for engagement and reach.
• Team collaboration with simple workflows.
• Browser extension for quick content sharing.

Pros:

• Simple to use, affordable pricing, clean interface.

Cons:

• Free plan is limited to a few scheduled posts.

Who it’s for:

Solopreneurs, small businesses, and bloggers who want stress-free posting.

Deeper Insight:

Buffer focuses on simplicity. Unlike complex dashboards, it’s straightforward: add posts, pick times, and publish. For small businesses, it’s an affordable way to stay consistent on social.

Story:

During a launch week, I scheduled every single post in Buffer on Sunday night. For the next seven days, my social ran on autopilot. No stress, no missed updates, and I could focus fully on engaging with new customers.

Use Buffer →

13. Notion – Best Content Planning

Notion is a flexible all-in-one workspace for content planning and collaboration.

Key Features:

• Notes and docs for content briefs.
• Databases to manage ideas, keywords, or campaigns.
• Wikis for process documentation.
• Collaboration tools to assign tasks and comment.

Pros:

• Free personal plan, highly customizable, integrates with many tools.

Cons:

• Takes time to set up and organize workflows.

Who it’s for:

Content creators, solopreneurs, and teams needing a second brain.

Deeper Insight:

Notion adapts to your style. Whether you want a keyword database, content calendar, or editorial checklist, you can build it in Notion. Its flexibility makes it powerful, though it requires setup effort.

Story:

I mapped my entire 2025 content strategy in Notion ideas, deadlines, SEO briefs, and drafts. Having it all in one workspace felt like having a second brain. It removed the chaos of sticky notes and random spreadsheets.

Try Notion Free →

14. Asana – Best Team Project Tool

Asana organizes team projects and tasks for smooth collaboration.

Key Features:

• Task lists to assign work.
• Timelines to see deadlines.
• Workflows to automate repetitive tasks.
• Integrations with Google Drive, Slack, and more.

Pros:

• Keeps teams accountable, strong collaboration features.

Cons:

• Can overwhelm small users with too many options.

Who it’s for:

Medium to large teams, agencies, and companies handling multiple projects.

Deeper Insight:

Asana shines when projects involve many moving parts. Everyone can see their responsibilities, deadlines, and priorities. This transparency keeps teams accountable and reduces missed tasks.

Story:

For a client’s blog launch, we used Asana to manage writers, editors, and designers. Everyone saw deadlines and responsibilities. The result? A smooth launch without chaos or last-minute panic.

Check Asana →

15. SurferSEO – Best for On-Page SEO

SurferSEO helps optimize content for Google rankings in 2025.

Key Features:

• On-page analysis based on top-ranking pages.
• Content editor with keyword suggestions.
• SERP insights to guide optimization.
• Audit tool for updating old posts.

Pros:

• Improves SEO quickly, data-driven recommendations.

Cons:

• Subscription can feel pricey for solo bloggers.

Who it’s for:

SEO writers, agencies, and bloggers serious about ranking content.

Deeper Insight:

SurferSEO is like having an SEO coach in your editor. It tells you exactly how many headings, keywords, and words top-ranking pages have. This removes guesswork and helps you optimize content to compete directly.

Story:

I optimized five old blog posts with SurferSEO. Within two months, my keyword rankings increased by 40%, and organic traffic nearly doubled. It felt like breathing new life into content I had forgotten.

Try SurferSEO →

16. Jasper – Best AI Writer

Jasper is the leading AI content writing tool in 2025, built for speed and creativity.

Key Features:

• Blog drafts in minutes, with SEO-friendly structures.
• Copywriting templates for ads, product pages, and emails.
• Creative prompts to spark new ideas.
• Brand voice training (paid plan).

Pros:

• Saves time, endless content ideas, great for scaling content.

Cons:

• Needs editing to polish tone and accuracy.

Who it’s for:

Busy marketers, small teams, agencies, and creators who want faster content workflows.

Deeper Insight:

Jasper isn’t a full replacement for human writing but it’s a powerful assistant. It speeds up brainstorming, drafting, and overcoming writer’s block. Instead of starting with a blank page, you begin with a rough draft to refine.

Story:

One morning, I opened Jasper and asked it to draft three blog posts. In less than two hours, I had full outlines and rough drafts. Editing took another hour, but I saved an entire day of work. For a solo marketer, that’s priceless.

Get Jasper →

17. Copy.ai – Best Free AI Writer

Copy.ai is the best free AI copywriting assistant for short-form content.

Key Features:

• Blog intro generator to overcome blank-page syndrome.
• Email templates for quick campaigns.
• Social captions that are catchy and platform-ready.
• Ad copy tools for Facebook, Google, and Instagram ads.

Pros:

• Free plan, simple to use, saves time on short-form.

Cons:

• Limited for long blog posts or in-depth writing.

Who it’s for:

Beginners, solopreneurs, social media managers, and small businesses on a budget.

Deeper Insight:

Copy.ai works best for bite-sized content. Instead of struggling to write catchy Instagram captions or ad copy, you can generate dozens of options instantly. It’s like a copywriter on demand without the cost.

Story:

I once needed Facebook ad copy for a client campaign. I put the product details into Copy.ai, and within 2 minutes, it generated 10 options. One of them outperformed my original ad by 35%.

Use Copy.ai Free →

18. Clearscope – Best for Content Optimization

Clearscope is the best SEO content optimization tool in 2025.

Key Features:

• Keyword suggestions based on top-ranking pages.
• Readability analysis for clarity.
• Topic coverage so your content matches user intent.
• Content grading system to compare against competitors.

Pros:

• Fantastic for ranking, trusted by professional SEO teams.

Cons:

• Expensive for solo bloggers.

Who it’s for:

• Agencies, SEO writers, serious bloggers who compete in tough niches.

Deeper Insight:

Clearscope takes the guesswork out of SEO writing. By comparing your content with Google’s top results, it tells you exactly which terms to add and which topics to expand. This increases your chance of ranking on page one.

Story:

I optimized an old post with Clearscope. Before, it sat on page 5 with little traffic. After updating keywords and coverage, the post climbed to page 1 in under 30 days. That single post still drives thousands of visitors today.

Check Clearscope →

19. Monday.com – Best Workflow Tool

Monday.com manages workflows and content production for growing teams.

Key Features:

• Boards to manage projects visually.
• Timelines to track deadlines.
• Automations for repetitive tasks.
• Integrations with Slack, Google Drive, and over 200 apps.

Pros:

• Visual, customizable, perfect for complex workflows.

Cons:

• Can feel heavy or overwhelming for small users.

Who it’s for:

Growing content teams, agencies, marketing departments.

Deeper Insight:

Monday.com is more than task management it’s a hub for collaboration. You can build dashboards for blog planning, campaign tracking, and even budget management. Teams see everything in one place, reducing back-and-forth emails.

Story:

A client of mine used Monday.com to manage 15 freelance writers. Before, projects got lost in email threads. After adopting Monday.com, writers knew their deadlines, editors saw progress, and the whole workflow became smooth.

Try Monday.com →

20. Airtable – Best Content Database

Airtable is a flexible database that makes content management simple and visual.

Key Features:

• Tables to organize ideas, keywords, and assets.
• Views (grid, kanban, calendar, gallery) to adapt workflows.
• Automations to cut repetitive tasks.
• Integrations with apps like Slack, Google Workspace, and Zapier.

Pros:

• Extremely flexible, free plan available, works for both individuals and teams.

Cons:

• Setup learning curve, can feel overwhelming at first.

Who it’s for:

Marketers managing content pipelines, researchers tracking ideas, agencies running campaigns.

Deeper Insight:

Airtable combines a spreadsheet with a database. You can track 200+ keyword ideas, blog drafts, or campaigns and view them in different ways (calendar, Kanban, list). It’s perfect for editorial workflows.

Story:

I once stored 200+ keyword ideas in Airtable. Using filters and tags, I organized them by traffic, difficulty, and priority. That one database became my content goldmine, helping me plan an entire year of posts.

Get Airtable Free →

21. Loomly – Best Social Content Planner

Loomly helps small businesses plan, preview, and publish social content.

Key Features:

• Calendar view for scheduling posts.
• Post previews to see how content looks before publishing.
• Analytics to track engagement.
• Collaboration tools for small teams.

Pros:

• Affordable, beginner-friendly, clean interface.

Cons:

• Lacks some advanced features compared to Hootsuite.

Who it’s for:

Small businesses and solo creators who want simple, affordable planning.

Deeper Insight:

Loomly is perfect for beginners who get overwhelmed by complex dashboards. Its previews are a lifesaver you know exactly how your post looks on Instagram, Facebook, or LinkedIn before you publish.

Story:

I once created an Instagram campaign in Loomly. The preview showed my design cropped incorrectly, saving me from an embarrassing mistake. That single fix improved my engagement rates.

Use Loomly →

22. Yoast SEO – Best SEO Plugin

Yoast SEO is the #1 WordPress plugin for optimizing posts for Google.

Key Features:

• On-page SEO check for keywords and meta tags.
• Readability scoring to improve clarity.
• Schema markup for rich snippets.
• XML sitemaps for search engines.

Pros:

• Easy setup, beginner-friendly, improves on-page SEO.

Cons:

• Works only on WordPress sites.

Who it’s for:

WordPress bloggers, small businesses, and online stores.

Deeper Insight:

Yoast makes SEO simple even for beginners. With red, orange, and green indicators, you instantly see what to improve. It’s like having a built-in SEO coach on your WordPress dashboard.

Story:

My very first blog post to rank on Google’s page one did so thanks to Yoast. The plugin flagged my missing meta description and weak keyword usage. Fixing those gave me my first taste of organic traffic success.

Install Yoast SEO →

23. Ubersuggest – Best Affordable SEO

Ubersuggest is the most affordable SEO research tool for beginners.

Key Features:

• Keyword research with search volume and difficulty.
• Site audits to uncover issues.
• Rank tracking to monitor progress.
• Competitor analysis on a budget.

Pros:

• Affordable compared to SEMrush or Ahrefs.

Cons:

• Smaller database, less in-depth data.

Who it’s for:

Beginners, bloggers, and small businesses.

Deeper Insight:

Ubersuggest bridges the gap for those who can’t afford pricey SEO tools. It’s not as deep as SEMrush, but for a fraction of the cost, it gives you enough insights to build a solid SEO strategy.

Story:

In one week, I used Ubersuggest to uncover 50 low-competition keywords. Writing around those helped me quickly rank several posts, even in a competitive niche.

Try Ubersuggest →

24. Mailchimp – Best Email Marketing Tool

Mailchimp is the most popular email marketing platform for small businesses.

Key Features:

• Email campaigns with drag-and-drop design.
• Automations for welcome emails and abandoned carts.
• Analytics to measure open and click rates.
• Landing pages to grow your list.

Pros:

• Free plan available, professional templates, wide integrations.

Cons:

• Pricing rises with list size.

Who it’s for:

Small businesses, freelancers, e-commerce shops.

Deeper Insight:

Mailchimp is often the first email tool marketers use. Its free tier makes it accessible, while its templates and automation features provide professional-grade campaigns without technical headaches.

Story:

My first newsletter went out with Mailchimp. I had 200 subscribers and was nervous. Within hours, 200 people opened my email. That confidence boost made me stick with email marketing for good.

Use Mailchimp Free →

25. ConvertKit – Best for Creators

ConvertKit is the best email marketing tool built for creators.

Key Features:

• Automations to nurture subscribers.
• Forms and popups to collect leads.
• Landing pages for sign-ups.
• Tagging system for segmentation.

Pros:

• Simple, built for creators, clean interface.

Cons:

• Less suited for enterprise businesses.

Who it’s for:

Bloggers, YouTubers, podcasters, coaches, and solo creators.

Deeper Insight:

ConvertKit focuses on creators, not corporations. Its tagging system lets you deliver personalized emails easily, and its landing pages are optimized for conversions.

Story:

I switched from Mailchimp to ConvertKit and grew my list by 1,000 subscribers in three months. The automation made nurturing subscribers effortless. Engagement improved, and conversions followed.

Get ConvertKit →

26. Hemingway Editor – Best for Readability

Hemingway makes your writing clear, bold, and easy to read.

Key Features:

• Readability checker for grade-level scores.
• Highlights complex sentences in red or yellow.
• Adverb and passive voice detector.
• Desktop app for offline editing.

Pros:

• Free web app, simple interface, improves clarity.

Cons:

• Limited beyond readability checks.

Who it’s for:

Writers, editors, marketers who want readable content.

Deeper Insight:

Online readers skim. Hemingway ensures your content is simple, concise, and easy to digest. This improves engagement and helps with SEO by reducing bounce rates.

Story:

I once used Hemingway to edit a 2,000-word article. It flagged 30 overly complex sentences. After simplifying, my readers stayed longer on the page and even commented that it was “easy to follow.”

Try Hemingway Free →

27. Frase – Best for AI + SEO Content

Frase combines AI writing with SEO optimization to create ranking content fast.

Key Features:

• AI-generated outlines based on top results.
• SEO content briefs with keyword coverage.
• Topic research to fill content gaps.
• Content scoring to compare against competitors.

Pros:

Saves research time, integrates AI with SEO.

Cons:

Monthly subscription can be costly.

Who it’s for:

SEO writers, agencies, and marketers creating long-form content.

Deeper Insight:

Frase gives you a head start on SEO articles. Instead of hours of manual research, you get a full content outline and keyword map in minutes. Add AI drafting, and you can build optimized posts twice as fast.

Story:

I once created a 3,000-word SEO brief with Frase in under an hour. Normally, that would take me half a day. The finished post ranked for 20+ keywords within two months.

Check Frase →

28. Screaming Frog – Best Technical SEO Tool

Screaming Frog is the best technical SEO auditing tool in 2025.

Key Features:

• Site crawl to uncover errors.
• Broken link detection to improve UX.
• Metadata checks for SEO optimization.
• Export reports for developers.

Pros:

• Free crawl up to 500 URLs, powerful audits.

Cons:

• Not beginner-friendly, desktop app only.

Who it’s for:

SEO professionals, agencies, web developers.

Deeper Insight:

Screaming Frog is like an X-ray for your website. It shows everything search engines see broken links, duplicate titles, missing metadata so you can fix issues before they hurt rankings.

Story:

Using Screaming Frog, I found 200 broken links on a client’s site. Fixing them improved site health and boosted search traffic within weeks.

Download Free →

29. Hotjar – Best UX & Analytics

Hotjar shows how visitors interact with your website visually.

Key Features:

• Heatmaps of clicks and scrolls.
• Session recordings of real visitors.
• Feedback widgets to gather user input.
• Surveys to collect insights.

Pros:

• Visual, actionable data; easy to set up.

Cons:

• Limited features on the free plan.

Who it’s for:

• Website owners, marketers, UX designers.

Deeper Insight:

Google Analytics shows you numbers. Hotjar shows you behavior. You literally watch how people use your site, so you know what works and what frustrates them.

Story:

Hotjar revealed that readers weren’t scrolling past my blog introductions. I rewrote my hooks and engagement doubled. That insight alone paid for the tool.

Use Hotjar →

30. ClickUp – Best All-in-One Project Tool

ClickUp is a powerful all-in-one project and task management tool.

Key Features:

• Tasks with deadlines and priorities.
• Docs for wikis and content briefs.
• Goals tracking for campaigns.
• Integrations with Slack, Google Drive, and more.

Pros:

• Customizable, affordable, replaces multiple tools.

Cons:

• Can feel complex at first.

Who it’s for:

Agencies, teams, and creators managing multiple projects.

Deeper Insight:

ClickUp can replace Trello, Asana, and Notion for many teams. It centralizes tasks, documents, and goals in one place. For content marketers, it means no more jumping between apps.

Story:

I use ClickUp to manage blog posts, SEO tasks, and client projects. Instead of juggling Trello for outlines and Asana for tasks, everything lives in one dashboard. It’s my content HQ.

Try ClickUp →

Comparison Table – Best Content Marketing Tools

The 30 best content marketing tools for 2025 can help you write better, design faster, find SEO gaps, and grow your traffic.

Even if you only choose two or three, you’ll see results.

Ready to grow? Check out more of our picks in Best Sales Tool and start building your business today.

FAQ

Q1: What is the best content marketing tool in 2025?
HubSpot is the best all-in-one tool in 2025, offering CRM, automation, and analytics. HubSpot helps manage everything in one place. From email to customer data. It’s trusted by big and small businesses.

Q2: Which free content marketing tools should beginners use?
Beginners should start with Grammarly, Canva, Google Analytics, and Trello. They are easy, free, and cover writing, design, analytics, and project management. Perfect for starting out.

Q3: How do content marketing tools save time?
Tools automate SEO, scheduling, and analytics, saving marketers hours weekly. Instead of manual tracking, you set workflows. The tool runs in the background.

Q4: Are content marketing tools good for e-commerce?
Yes, HubSpot and SEMrush help e-commerce stores grow traffic and sales. They optimize product descriptions, emails, and traffic growth.

Q5: Can small businesses use content marketing tools?
Yes, small businesses can use free and low-cost tools like Canva and Trello. Even with small budgets, you can manage projects, design graphics, and track site growth. Content marketing is tough. But the right tools make it easier and faster.